Today, marketing through SNS is trend. Whenever we do SNS, It’s almost impossible not to contact with direct and indirect advertisements. And these ads in SNS are not only popular but also effective.
Search Engine Optimization & Social Media Marketing Enthusiast Brandon says that there are 4 major things in marketing through SNS. Let me combine those to 2 things.
First of all, reach and engagement. Reach simply means the users, and engagement means especially active users. Facebook continues to be the number one social network when it comes to reach. According to the latest research by Dreamgrow, the platform has 2.2 billion monthly active users. So if you’re looking to increase visibility alone, Facebook wins hands-down. Instagram has more than 800 million active users on a monthly basis and around 500 million daily active users. 80% of all these users are outside the U.S, suggesting that the platform has massive global reach. The sheer number of users makes it ideal for businesses to boost their visibility. They also have more than 1 million advertisers. The best part about Instagram is that it has some of the most highly engaged users.
When it comes to engagement, Facebook doesn’t perform as well as Instagram. But it still has the second highest audience engagement rate among all social networks according to Locowise. The stronger engagement, the easier to lay out marketing suiting one’s taste.

Second, the demographics. According to ‘Pew research center’ ‘s statistics, there are few similar things between facebook and Instagram. Women’s number is more than men’s. Users are independent of education and salary. And, Young people are more used to using facebook and Instagram.
Of course, there are some differences in every detail. So it’ll be important to analyze targets by age or gender etc.
Facebook’s numerous users, Instagram’s strong engagement. Facebook’s distribution, Instagram’s youth. Both of them are effective for marketing which suits one’s taste.
And KyungHwe will take his turn for another point.